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I was on the Tube yesterday, and I saw an advert for something called ‘The Clear Pill’, a new drug which promised to improve your memory, cognitive skills, social skills, motor skills and basically turn you into a superhero. The small print added ‘side effects may include paralysis, paranoia and psychosis’. An intriguing ad!

Turns out it’s part of a clever viral campaign for a forthcoming film, which I think is called Limitless. Here’s another ad for it. Looks good.